It’s an Itsybitsy teeny-weenie inappropriate padded top bikini for your eight year old.

Would you buy a push-up bikini top for your second grade daughter? Where do you draw the line for age appropriate clothing?

U.S. retailer Abercrombie & Fitch has come under fire for offering a padded push-up bikini top to young girls.

Gail Dines, a sociology professor at Wheelock College in Boston, slammed the top, saying it would encourage girls to think about themselves in a sexual way before they are ready. “It (also) sends out really bad signals to adult men about young girls being appropriate sexual objects,” she told CNN affiliate WHDH.

The Bod Squad States:

We believe that the fashion industry is pressuring little girls to grow up too fast! The findings of two years of study by an APA (American Psychological Association) task force state that clothing, which makes girls appear older, and the associated marketing efforts are linked to eating disorders, low self-esteem, and depression. Ironically, this early sexualization presented to young girls also has “negative consequences on girls’ ability to develop healthy sexuality.” We would like to request that industry leaders send a message to the fashion industry that we want to purchase age-appropriate clothing for our little girls and would like the fashion industry to evaluate the clothing they design and the messages they send to our girls through advertising.


As of March 26th, Abercrombie and Kids no longer features “push up triangles” on its site. The link above now goes to an empty page.